Newell Brands Customer Case Study

Condeco’s desk booking software, along with the mobile desk app and kiosks, helped Newell Brands achieve significant real estate savings, along with a more collaborative work environment.

Headquartered in Hoboken, NJ, this American company is a worldwide marketer of consumer and commercial products, including such well-known brands as Rubbermaid, Crockpot, Coleman, Graco, Rawlings and Mr. Coffee.


Newell Brands’ Rubbermaid division were planning to move to a new regional hub in the Atlanta area. Because most employees are in the office for just a few days each week, the company found that desks were only occupied 53% of the time. Consequently, Newell Brands looked at the move as an opportunity to dramatically reduce their real estate footprint. At the same time, given the growing millennial workforce, they also hoped to create a more high-tech and open workspace for employees, with an aim of fostering greater collaboration.

“We are currently investigating other Condeco products to gain more workspace efficiencies.”

— Calvin Lower, Senior Property & Construction Manager, Newell Brands 

Desk Screen


The company began to search for better workspace solutions by evaluating the pros and cons of various technology providers. Newell Brands quickly narrowed the search to Condeco, particularly impressed by Condeco’s ability to deliver an end-to-end solution with 24x7x365 customer support.

Condeco’s desk booking software allowed Newell Brands employees to quickly see which desks were open at the regional hub, and book them effortlessly. Additionally, users could see where their colleagues were sitting and select a desk nearby, for a stronger sense of collaboration between teams.

Condeco’s mobile desk app complemented the system, enabling employees to reserve their space remotely from their mobile phones, ahead of their arrival at the office. “Implementing the Condeco solution went very smoothly,” says Creighton Kelly, Director, IT Infrastructure, Newell Brands. “The rollout went from 225 ‘live’ desks to 500 in just a few weeks. Any issues were quickly addressed and in a very short period we had more than 90% of our flexible schedule employees using the solution.”

The Products Used

Desk Booking IconDesk booking solutions

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Mobile IconMobile app

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Desks managed with Condeco Desk Booking


Staff moved to use new desk booking system


Sq. foot of office space savings

Room Booking IconProvide nearly 700 of 1,200 employees at the Atlanta-area hub with hoteling desks

Space Saving IconSave more than 100,000 square feet of office space

Room Management IconFacilitate easier meeting with colleagues onsite, and increase real-time digital collaboration

Reporting IconProvide accurate desk usage reports for better assessment and planning for future needs


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Newell Brands Case Study

Newell Brands embraces a connected office to optimise their space and improve workplace efficiency.