Case Study: Newell Brands

Condeco’s Desk Booking Software along with the Mobile Desk App and Kiosks help to provide Newell Brands with significant real estate savings and a more collaborative work environment.

Newell Brands

Headquartered in Hoboken, NJ, this American company is a worldwide marketer of consumer and commercial products including such well-known brands as Rubbermaid, Crockpot, Coleman, Graco, Rawlings and Mr. Coffee.

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Newell Brands’ Rubbermaid division was planning its move to a new regional hub in the Atlanta area. Because most of its employees are in the office for just a few days each week, the company found that its desks were only occupied 53 percent of the time during an average week. Consequently, Newell Brands looked at the move as an opportunity to dramatically reduce its real estate footprint. At the same time, given its growing millennial workforce, they also wanted to create a more high-tech and open workspace for its employees that would foster greater collaboration.

“We are currently investigating other Condeco products to gain more workspace efficiencies.”

Calvin Lower, Senior Property & Construction Manager, Newell Brands


The company began its search for better workspace solutions by evaluating three technology providers – software and hardware – for desk hoteling. After listening to the pros and cons of each, Newell Brands quickly narrowed its search to Condeco for a number of reasons, including Condeco’s ability to deliver an end-to-end solution with 24x7x365 customer support.

The desk hoteling solution Newell Brands selected consisted of Condeco’s Desk Booking Software that allows employees to quickly see what desks are open at the regional hub and book them for the times they will be in the office. Additionally, users can see where their colleagues are sitting and select a desk that is near them for easier collaboration.


Also selected for the solution is Condeco’s Mobile Desk App which enables employees on-the-go to reserve their space remotely from their mobile phones – ahead of their arrival at the office.

“Implementing the Condeco solution went very smoothly,” says Creighton Kelly, Director, IT Infrastructure, Newell Brands. “The rollout went from 225 ‘live’ desks to 500 in just a few weeks. Any issues were quickly addressed and in a very short period we had more than 90 percent of our flexible schedule employees using the solution.”


Condeco helped Newell Brands to:

  • Provide nearly 700 of 1,200 employees at the Atlanta-area hub with hoteling desks
  • Save more than 100,000 square feet of office space
  • Facilitate easier meeting with colleagues onsite and real-time digital collaboration
  • Provide accurate desk usage reports for better assessment and planning for future needs

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