When Big Data first became a thing, everyone talked about the potential. With all that knowledge you could advertise smartly, design better products, and optimise machinery. Well it’s true, big data has the potential to change industries; and the corporate real estate industry is no different. Workspace utilisation data has become a necessary part of workspace strategy and future real estate portfolio development. When 61% of information workers work outside the home and the average desk utilisation in the US is 35%, understanding utilisation data & how to maximise workspace can help save a lot of money (see Condeco Sense Infographic for more stats).
So what is that? What is utilisation data and what do we do with it?
It’s possible to get data out of many different places. The usual suspects come to mind:
- IT networks
But data is only as good as what it is used for. Badge data can tell you how many people go into a building and out of a building, it cannot tell you how an office space or building is occupied on a daily basis. For example, a big governmental agency with a multi-building campus realised this fact when, according to badge data, they exceeded the number of people allowed on campus under their liability insurance. Badge data indicated they were exceeding capacity, but were they? This question led the head of real estate to realise he needed a more accurate measurement of occupancy and to possibly re-evaluate his insurance policy.
When you have the right data measuring actual workspace occupancy you can start to gain insight that will help you develop a workplace strategy for the future.
Join our webinar to learn further how workspace utilisation data can optimise your real estate and significantly improve your workplace strategy.