Wednesday 29th July 2015

With the economy continuing to pick up, the world’s leading CEOs are putting growth back at the top of their agenda. PwC recently found that 39 per cent are very confident in their ability to grow – and 61 per cent seeing more opportunity for growth now than three years ago[1].

However despite growing confidence, the world’s biggest companies still face major barriers to growth, especially in controlling their second most costly asset – their real estate. With energy prices continuing to rise and the cost of global office space set to increase by 7 per cent this year[2], companies that are failing to maximise the use of their valuable properties risk hampering their growth plans by wasting vast amounts of capital.

88% of businesses are looking at Digital Transformation to drive efficiency

Alongside this, businesses seeking to grow their operations are under immense pressure to find new and efficient ways of working as the modern workplace changes. We work closely with the consultancy group Quora, whose research recently found that 64 per cent of HR leaders identified operational efficiency as the biggest challenge for growth. Investing in innovative technology has become a high priority for CEOs to overcome these challenges, with PwC finding that 88 per cent are looking to digital transformation as a way to drive efficiency.[3]

Failing to create flexible workplaces is a costly mistake with real estate so valuable, for instance 71 per cent[4] of meeting rooms are not being used in the financial services. That is why Global names such as Barclays, GE, and Chevron are among the 500 companies already deploying Condeco’s room and desk booking solutions. Blue-chip companies like these are turning to technology to create a smart, modern office , where they can make collaborate spaces while keeping track on how efficiently there are using their office and not leave rooms sitting empty.

71 per cent of meeting rooms are not being used in the financial services

We have also found desks and meeting rooms often go unused for at least half of the working day inmany organisations. With office space in London costing as much as £1,698 per square metre per year,[1] this represents a huge expense going to waste.

office space in London costing as much as £1,698 per square metre per year

Today’s workforce is increasingly finding itself stifled by inflexible office structures, with some wasting inordinate amounts of time just to find a space where they can meet and collaborate with colleagues. By investing in the technology to transform how their workspace is used, companies can not only drastically improve productivity, but also regain lost capital to invest into powering global growth.


[1] 06.03.15 PwC CEO Agenda

[2] Cushman & Wakefield Office Space Cross the World

[3] 06.03.15 PwC CEO Agenda


[1] Cushman & Wakefield Office Space Cross the World

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